How it works
Targeted invitation, one-to-one negotiation of supply price, service responsibility and profit split, adapted to each brand's terms.
Business · Jinliuyuan Selection
The platform carries the weight; partners carry the sale
Sourcing, warehousing, after-sales, settlement and compliance are run centrally. Brands, merchants and entrepreneurs each do the part they are genuinely good at.
One warehouseGoods held in the platform cloud warehouse
One fulfilmentShipping and after-sales handled by the platform
One ledgerDual-path fund accounting, transparent settlement
One rulebookComplete agreements, rules sourced from statute
Mode 1 · Launches first
Direct retail: brand-supplied, quality-led
The platform invites brands and supply-chain partners individually; supply price and responsibility are agreed case by case, with no fixed commission rate.
Why it matters
Product quality and supply stability stay controllable. Launching first builds the catalogue, the operating base and the cash flow.
Sequencing
Opens in stage one as the platform's anchor. Guests may browse and buy without registering; members gain additional benefits.
Mode 2 · Progressive opening
Merchant onboarding: two channels
Self-registered merchants operate under transparent, fixed commission rules that are published in advance.
MP — direct retail
Mall Platform. The merchant lists and sells directly to consumers in the mall, billed on retail price. Suited to merchants with brand-operating capability.
CW — cloud wholesale
Cloud Warehouse. The merchant supplies goods into the platform warehouse for wholesale distribution to entrepreneur partners, billed on wholesale price. Suited to strong producers who prefer not to run retail.
Mode 3 · Opens in stage three
Cloud-warehouse entrepreneurship: commerce without inventory
Partners select products from the cloud warehouse, price them within guidance, and promote. When a consumer orders, the platform ships and services it. Settlement happens only after a sale.
- Goods stay in the platform warehouse and settlement follows the sale, so no capital is tied up in stock
- Storage, packing and delivery are run centrally — no warehouse to build
- Returns and customer service are absorbed by the platform, leaving partners to select and promote
- Partners price within guidance and earn on margin
- Profit-sharing depth is bounded at system level, with an auditable trail on every rule
Illustration · AI generated
Platform warehouse: goods are inspected and batch-registered on arrival
Who it suits
Individuals and micro-businesses with audience, content or industry relationships, but without sourcing or fulfilment capability
When it opens
Stage three, conditional on direct retail and merchant modes having completed a real transaction loop
Catalogue
Nine categories, one quality bar
Each category carries its own selection standard and acceptance checklist; we do not list indiscriminately.
Gifting
Business and festive presents — design, packaging and card service
Beauty & care
Skincare and personal care, judged on ingredients, filing and origin
Household
Home and living goods, material safety and durability first
Wellness
Tea, incense and teaware with traceable origin and vintage
Learning
Books and study tools from authorised channels
Business
Office and executive objects, priced for volume buying
Apparel
Clothing, footwear and leather, with fabric and make shown honestly
World selection
Imports with customs, quarantine and labelling documents in order
Smart living
Devices and accessories, certified, with platform-backed service
In picture
Where three lead categories are heading
Product photography will be replaced by the goods actually received once the marketplace opens; these are directional images.
Illustration · AI generated
Illustration · AI generated
Illustration · AI generated
Who we serve
Three groups, one platform
ConsumersPremium segment
Strong purchasing power, value quality and service certainty over the lowest price
MerchantsBrands & suppliers
Need transparent settlement, a stable channel and controllable price integrity
EntrepreneursLight-asset sellers
Promotion capability without sourcing, capital or fulfilment risk
The marketplace opens in stages
Jinliuyuan Selection is currently in cloud deployment and closed-pilot preparation. Public availability will be announced here and through partner channels.